超4亿人，体育市场呈现亮点！借助大数据“数”看户外运动“火”出新高度

\u003cdiv class=\"rich_media_content\"\u003e\u003c!--NO_AD_ERROR_2--\u003e\u003cfigure class=\"figure-classVideo\"\u003e\n\u003c!--VIDEO_0--\u003e\u003cspan style=\"text-align: center;font-size: 13px;color: rgb(136, 136, 136); line-height: 14px;margin-bottom: 22px;margin-top: 8px; display: block;\"\u003e\u003c/span\u003e\n\u003c/figure\u003e\n\u003cp\u003e　　央视网消息：2025年，群众性体育运动的高参与度成为体育市场的一大亮点。国家体育总局的最新数据显示，在我国，户外运动的人群已经超过4亿人。他们在玩些什么？我国户外运动又呈现出什么样的趋势？\u003c!--NO_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\n\u003cfigure class=\"image\"\u003e\n\u003c!--IMG_0--\u003e\n\u003c/figure\u003e\n\u003cfigure class=\"image\"\u003e\n\u003c!--IMG_1--\u003e\n\u003c/figure\u003e\n\u003cfigure class=\"image\"\u003e\n\u003c!--IMG_2--\u003e\n\u003c/figure\u003e\n\u003cfigure class=\"image\"\u003e\n\u003c!--IMG_3--\u003e\n\u003c/figure\u003e\n\u003cp\u003e　　国家体育总局体育经济司提供的数据显示，VR虚拟登山、夜间徒步、荧光骑行等一批新的体育业态开始流行。从消费项目看，人们对冰雪、山地、水上运动参与度高。对马拉松、骑行、\u003c!--SECURE_LINK_BEGIN_0--\u003e铁人三项\u003c!--SECURE_LINK_END_0--\u003e、滑雪、漂流关注度高。山地运动、水上运动火出新高度，小红书徒步类笔记点击量160亿，登山笔记增速340%、攀岩250%。\u003c!--NO_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\n\u003cfigure class=\"image\"\u003e\n\u003c!--IMG_4--\u003e\n\u003c/figure\u003e\n\u003cfigure class=\"image\"\u003e\n\u003c!--IMG_5--\u003e\n\u003c/figure\u003e\n\u003cfigure class=\"image\"\u003e\n\u003c!--IMG_6--\u003e\n\u003c/figure\u003e\n\u003cp\u003e　　从消费城市看，一线及新一线城市领跑，二线城市加速跟进。呈现出以华东地区为中心，向华北、西南等地辐射的格局。山东高唐、广东揭西、重庆垫江等县域地区的匹克球、铁人三项等潮流赛事不断密集。\u003c!--NO_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\n\u003cfigure class=\"image\"\u003e\n\u003c!--IMG_7--\u003e\n\u003c/figure\u003e\n\u003cfigure class=\"image\"\u003e\n\u003c!--IMG_8--\u003e\n\u003c/figure\u003e\n\u003cfigure class=\"image\"\u003e\n\u003c!--IMG_9--\u003e\n\u003c/figure\u003e\n\u003cfigure class=\"image\"\u003e\n\u003c!--IMG_10--\u003e\n\u003c/figure\u003e\n\u003cp\u003e　　户外体育运动也带动相关用品的增长。国家体育总局的数据显示，滑雪杖、滑雪镜、滑雪鞋、单板滑雪板销量增长均超80%，越野跑鞋销售增长100%。来自美团的数据显示，潮流运动需求增速明显，带动周边设备租赁服务需求增长，“桨板租赁”搜索量同比增长超470%，团购订单量增幅超315%。\u003c!--NO_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c!--NO_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\u003c!--PARAGRAPH_3--\u003e\u003cstyle\u003e.rich_media_content{--news-tabel-th-night-color: #444444;--news-font-day-color: #333;--news-font-night-color: #d9d9d9;--news-bottom-distance: 22px}.rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.rich_media_content{color:var(--news-font-day-color);font-size:18px}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content{color:var(--news-font-night-color)}}.data_color_scheme_dark .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.data_color_scheme_dark .rich_media_content{color:var(--news-font-night-color)}.data_color_scheme_dark .rich_media_content{font-size:18px}.rich_media_content p[data-exeditor-arbitrary-box=image-box]{margin-bottom:11px}.rich_media_content\u003ediv:not(.qnt-video),.rich_media_content\u003esection{margin-bottom:var(--news-bottom-distance)}.rich_media_content hr{margin-bottom:var(--news-bottom-distance)}.rich_media_content .link_list{margin:0;margin-top:20px;min-height:0!important}.rich_media_content blockquote{background:#f9f9f9;border-left:6px solid #ccc;margin:1.5em 10px;padding:.5em 10px}.rich_media_content blockquote p{margin-bottom:0!important}.data_color_scheme_dark .rich_media_content blockquote{background:#323232}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content blockquote{background:#323232}}.rich_media_content ol[data-ex-list]{--ol-start: 1;--ol-list-style-type: decimal;list-style-type:none;counter-reset:olCounter calc(var(--ol-start,1) - 1);position:relative}.rich_media_content ol[data-ex-list]\u003eli\u003e:first-child::before{content:counter(olCounter,var(--ol-list-style-type)) '. 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【责任编辑:李文-久益华瑞】

深度观察

新华全媒头条丨偷鸡不成蚀把米！以为能“毁掉”闫学晶，没想到自己被扒了个底朝天